Meeting Archive:
Framing with Values: Cuing Up Productive Conversations about Environmental Health Work


Meeting Description:
Opening communications with a value can orient people’s thinking on the topic, and allow for successful follow up interactions. FrameWorks experimentally tested several values to find which worked best in helping the public to understand what’s at stake in promoting our nation’s environmental health. We will explore:
  • How choosing the wrong values frame can lead communications astray;
  • The key findings of this APHA-sponsored research; and
  • Which value to use to engage people more deeply in your issues.
Come prepared to try your hand at incorporating this evidence-based research into your own communications.
Details
Date: Tue, Apr 7, 2015
Time: 01:30 PM EDT
Duration: 1 hour 15 minutes
Host(s): Environmental Health Program, APHA Center for Public Health Policy
 Presenter Information
Jennifer Nichols - Associate, Learning Team, FrameWorks Institute
Speaker Photo

Jennifer, an associate for the Learning Unit at FrameWorks Institute, leads workshops and webinars on Strategic Frame Analysis™ and FrameWorks’ evidence-based communications recommendations. She also develops communications resources modeling how to apply these recommendations to a wide range of social issues, in addition to providing technical assistance to communicators interested in framing. She holds a B.A. from Boston University, an M.A. from Syracuse University, and a Ph.D. from Michigan State University.

Want more information?
 

Questions?