Meeting Archive:
Unearthing Product Insights- Customer-Centric Innovation for Brands

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


Meeting Description:
Please join Stephen Wunker, co-author of Jobs to be Done and the just-released Costovation, explain how brands are uncovering what the market thinks about them and their products, and how understanding market perception can lead not only to improved offerings but higher revenues.
Wunker reveals specific steps that a wide range of organizations – from giant to small – are taking to better understand buyer wants and needs for better product market fit. With examples ranging from hotels to education to toothbrushes, he explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s longstanding product assumptions.
Date: Thu, Oct 11, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Steve Wunker, Managing Director, New Markets Advisors
Speaker Photo

Since 2009 he has led New Markets Advisors, a 13-person, Boston-based boutique focused on how companies can navigate new and rapidly-changing industries.  
Wunker is the author of three business books.  These include the award-winning Jobs to be Done: A Roadmap for Customer-Centered Innovation (Amacom, 2016).  His most recent book is titled Costovation:  Innovation That Gives Your Customers Exactly What They Want – and Nothing More (HarperCollins, 2018).  In addition to his books, he has written for publications including Forbes, Harvard Business Review, and The Financial Times.  He has been a guest lecturer at Dartmouth’s Tuck School of Business.
Wunker has an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University.  

In partnership with:
Speaker Photo