Meeting Archive:
Leveraging AP Plug-and-Play Coverage to Maximize Revenue

A recording of the full presentation is available at the link on the right under "Recordings."
 

Meeting Description:
Join us for our next DefinitiveSource webcast, “Leveraging Plug-and-Play AP Coverage to Maximize Revenue,” where you will learn to use curated AP sports and business content packages to supplement coverage and drive additional ad revenue.
 
In today’s media environment, print and online publishers are looking for innovative ways to increase content value to both attract new audiences and advertisers and keep existing ones, but are limited by the bandwidth of their busy editorial and sales teams. During this session, AP staff will discuss ways to use free, ready-to-publish AP content as part of your newsroom’s coverage and advertising strategy. You will also hear from the Norfolk Daily News about how they’ve used AP content packages to successfully retain a key advertiser.
Details
Date: Tue, Jun 9, 2015
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): Jessica Saller
 Presenter Information
Barry Bedlan
Speaker Photo

 
AP’s deputy director, sports products 

Brian Scanlon
Speaker Photo

 
AP’s global director, vertical products

Vickie Hrabanek
Speaker Photo

 
Ad director, Norfolk Daily News