Meeting Archive:
Digital Marketing Staffing Trends: Save millions of dollars by bringing your department in-house. The question is: how do you get your company started?


Meeting Description:

Despite an overwhelming number of companies stating that online marketing is the most effective advertising method for ROI, outsourcing SEO and SEM services is costing these companies millions of dollars that they don’t need to spend and frankly just don’t have.

 

Their inability to manage, train and structure these departments is one of the primary reasons companies delay the decision to bring their digital marketing departments in-house.

 

Recently, however, with the help of multiple surveys including the recent Aquent/AMA Hiring Trends Survey, Adage, and B2B, it has become clear that companies are increasingly moving their digital marketing departments in-house to have better cost control, increased effectiveness, greater digital asset management, and lighter agency fees.

 

Companies can save millions of dollars by bringing these departments in-house. The question is: how do you get your company started?

 

In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader, will provide an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail what a successful in-house digital marketing department should look like and how it can best be managed, and describe how all of this will save your company time and money.


Speakers:

Eric Waldinger, Online Marketing Practice Leader, Aquent
Alli Libb, Moderator, AMA

 

 

 

Details
Date: Tue, Jan 27, 2009
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Aquent
Speaker Photo

Aquent’s experienced staffing professionals can help you find the marketing professionals you need to execute both your online and off-line marketing programs. If you need experienced marketers to help you improve your customer centric marketing - give Aquent a call or visit aquent.com.


Eric Waldinger, Online Marketing Practice Leader, Aquent
 

Before coming to Aquent, Eric spent almost five years at Careerbuilder.com in various roles on both the corporate and consumer side, serving most recently as vice president of Interactive Marketing and Affiliate Partnerships.

 

Prior to his work at Careerbuilder.com, Eric spent six years with Robert Half International. There he moved from sales to sales leadership, ultimately focusing on marketing and strategy.