Meeting Archive:
Good Marketing: Marketing for Social Good

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Meeting Description:

Consumer surveys consistently report that consumers would choose a brand that “makes the world a better place” over other brands…and will pay more for such a brand – even in a recession. How should marketers capitalize on this? Web 2.0 has made it possible for companies to engage with specific communities about relevant causes like never before. However, having a clear strategy is critical to avoid missteps, which can inadvertently undo the good your company is purporting to do.

This webinar will address some of the issues that companies face when trying to position themselves as “doing good,” as well as provide some solutions and tools to improve your company’s ability to market social good successfully.
Nancy Goldstein, Chief Strategist, Compass(x) Strategy

Alli Libb, Moderator, American Marketing Association
Date: Tue, Sep 29, 2009
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Speaker Photo

Nancy Goldstein, Chief Strategist, Compass(x) Strategy
Speaker Photo

Nancy is the Chief Strategist at Compass(X) Strategy, a brand strategy and marketing firm dedicated to driving exponential growth for companies that strive to “do well by doing good.”