Meeting Archive:
Content Marketing 101: Feeding the Content Beast

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Meeting Description:
As marketers, it’s our job to create a content marketing strategy that provides potential buyers with content that speaks to their pain points, teaches them something new, builds trust, and eventually leads them down the path to our solution.

As you map out the content marketing strategy for your organization, it can be overwhelming to look at the amount of content needed to communicate with prospects and customers throughout the funnel. How can you ensure you’re maximizing the amount of unique content generated from your efforts? Join experts from Kapost, Vidyard, and ReadyTalk to learn: 
  • Why you're hearing so much about content marketing (and why it matters)
  • The top reasons marketers say they can't do content marketing (and how they can)
  • How to tailor your content marketing initiatives by persona and buying stage
  • What content you can start producing right away
  • Creative ideas to repurpose webinar assets into 19 additional pieces of content
  • How to get more value and maximize the ROI of your video content
 

Speakers:
Jon Spenceley
, Community Marketing Manager, Vidyard
Jesse Noyes, Senior Director of Content Marketing, Kapost
Anita Wehnert, Director of Product Marketing, ReadyTalk


Moderator:
Alli Libb
, American Marketing Association
 

Category: Marketing Communications

Details
Date: Tue, Oct 15, 2013
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by:
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Jon Spenceley, Community Marketing Manager, Vidyard
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Jon is the Community Marketing Manager at Vidyard, and works with Vidyard's community to help them power their marketing with video. He's happy when he's making customers happy, and running events that bring amazing people together. Jon's past lives have included managing the community at Sprouter, and supporting customers at FreshBooks. He's an avid longboarder, budding ultimate frisbee player, and is quite loud when he forgets to use his inside voice.
 

Jesse Noyes, Senior Director of Content Marketing, Kapost
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Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.


Bo Bandy, Marketing Communications and PR Manager, ReadyTalk
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Bo manages corporate branding and messaging, content marketing, social media and customer engagement. Prior to working at ReadyTalk, Bo managed external communications activities including media relations, promotions, special events, and web activities for both B2B and B2C tech companies. She loves reading books that are printed on paper, wants to be a Formula 1 and loves spending time with her husband, son and dog.