Meeting Archive:
Beyond Vanity Metrics: Using Online Shopper Data to Drive Real ROI

Meeting Description:

Likes. Shares. Web traffic. What do they all really mean when it comes to sales?

When it comes to analyzing your marketing campaigns, figuring out what truly left an impact can be a challenge. This webinar will dive into exclusive research from Criteo revealing how marketers spend their ad budgets and their biggest challenges when it comes to driving conversions.

Speaker Ali Hanyaloglu, Sr. Director of Product Marketing at Criteo, will break down the differences between vanity metrics and shopper data that can build a picture of what your customers really want.

Following the presentation, RetailWire BrainTrust panelists Mark Price, Managing Partner, Smart Data Solutions, ThreeBridge, and Lauren Goldberg, Principal, LSG Marketing Solutions, join in for a discussion to further explore:

  • Common ways to attribute success from marketing campaigns;
  • The different kinds of metrics to use for each stage of the customer journey, and;
  • How transaction-level shopper data can be used to build better ads.
Date: Wed, Mar 20, 2019
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Ali Hanyaloglu
Sr. Director of Product Marketing

BrainTrust Panelist
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Mark Price
Managing Partner, Smart Data Solutions

BrainTrust Panelist
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Lauren Goldberg
LSG Marketing Solutions

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Al McClain
CEO, Co-founder