Meeting Archive:
Boost Marketing Effectiveness with Customer Feedback Components

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Meeting Description:

Today it’s easy to add a customer feedback component to your email, e-newsletters and webinars you are already doing. Timely feedback lets you quickly optimize your content to better meet the desires of your audience, and this can mean higher engagement, more webinar registrations and, ultimately, higher customer satisfaction. While your overarching marketing strategy is likely defined by robust research and analysis, you can fine-tune each of your tactics in response to real time feedback to optimize their effectiveness.Creating custom feedback surveys for each of your outbound tactics lets you hear firsthand what’s not working and what resonates. You don’t have to be a researcher to start gathering feedback from your audiences today – just a savvy marketer who understands the value of boosting email click-thru, increasing webinar registrations and driving more website traffic.

We’ve brought together experts in email marketing optimization, webinars and online surveys to share their advice for dialing in each of your marketing tactics to what your audience wants based on valuable feedback. Join presenters from SurveyGizmo, Eloqua and ReadyTalk for this valuable webinar who will show you how to start gathering feedback today so you can better tailor your communications to that same group tomorrow.

Speakers:
Marni Zapin
, Market Research Manager at SurveyGizmo
Amy Bills, Director, Installed Base Marketing, Eloqua
Simone Verhulst, Demand Generation Manager, ReadyTalk

Moderator:
Alli Libb
, American Marketing Association

Details
Date: Thu, Mar 29, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Marni Zapin, Market Research Manager, SurveyGizmo
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Marni has more than 15 years of market research experience writing, programming and analyzing online surveys for companies including CPG, B2B, Not-For Profit, Energy and Media. She has held market research roles at AOL,The Weather Channel and McGraw Hill Companies.

Amy Bills, Director, Installed Base Marketing, Eloqua
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Amy Bills directs customer marketing for Eloqua, the leading provider of solutions that help companies accelerate revenue growth through Revenue Performance Management. Amy has 10 years of experience in driving new demand and upsell opportunities and speaks and writes regularly on topics related to demand generation.

Simone Verhulst, Demand Generation Manager, ReadyTalk
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Simone has been involved with both the sales and marketing teams at ReadyTalk and is currently the role of Marketing Demand Generation manager where she manages and executes outbound marketing campaigns as well as overseeing the monthly ReadyTalk Webinar Series, which is a free forum for professionals to interact with their peers and other thought leaders on topics ranging from sales and marketing best practices to leadership and professional development.

Sponsored by ReadyTalk
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