Meeting Archive:
Secure and Grow Your Islands of Profit Customers


Meeting Description:

This program is a follow-up to the 2012 Islands of Profit Webcast Series featuring Jonathan Byrnes.

The most important question facing every manager today is: How can I secure and grow my Islands of Profit – the 20-30% of your business that gives you all your reported profits and subsidizes the 30-40% of your business that actually loses money? If you succeed, you will own the best customers for years, reaping huge profits and growth. If you fail, your competitors will freeze you out of the best parts of the market for a long time.

The key to success is to deploy a powerful combination of customer targeting, product targeting and sales resources that focuses your resources like a laser, so you get maximum pounds per square inch of market power – exactly where it counts.

In this free 60-minute webcast, Jonathan Byrnes, senior lecturer at MIT and author of the highly regarded Islands of Profit in a Sea of Red Ink, will challenge your thinking on the best way to accelerate your profitability through precision market targeting and sales execution.

In this free webcast, Byrnes will answer:

  • How can you lock in and grow your most profitable customers, while reducing your own costs?
  • How can you sell the most profitable products to the most profitable customers to get the ultimate profit increases?
  • How can you match your sales and marketing resources to your best profit and growth opportunities?
  • What have really successful companies done, and how did they manage the changes?

Register now for this invaluable look at opportunities to grow your Islands of Profit for 2013 and beyond. Can’t make it? Register anyway and we’ll send you a link to watch it on-demand after the webcast.

Date: Thu, Sep 19, 2013
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): MDM Webcasts
 Presenter Information
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Jonathan L.S. Byrnes
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Jonathan L.S. Byrnes, author of the award-winning Islands of Profit in a Sea of Red Ink and Senior Lecturer at MIT, is an acknowledged authority on profitability management. His extensive experience spans virtually every industry, including healthcare, transportation, software, retail, financial services, distribution and others.

At MIT, Dr. Byrnes has taught at the graduate level and in executive programs for over 20 years. He has authored more than 100 books, articles, cases, notes and expert submissions. In addition, he wrote a monthly column on managing profitability for Harvard Business School’s Working Knowledge for four years.

He has advised more than 50 major companies, medical institutions and industry associations, and he is the founding partner of Profit Isle (, a trusted partner that combines state of the art big data analytics and change management to accelerate the profitability of tens of billions of dollars of annual client revenues. 

Tom Gale, Moderator
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Publisher of Modern Distribution Management, a specialized information service that provides insight and analysis on trends in wholesale distribution channels. Modern Distribution Management's information services include paid print/online newsletters, industry intelligence e-newsletters, web site, webcasts, book and special reports publishing - all focused on wholesale distribution.