Are you finding it more difficult than ever to get your brand or product message heard? Do traditional advertising concepts seem less effective than ever? Are tools like social media more distracting than helpful? You need to be taking advantage of the latest neuromarketing research to understand how to market directly to your customer's brain.
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. He writes for Neurosciencemarketing.com, an AdAge Power 150 blog, and has a new book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.
This webcast will highlight:
Pricing strategies that increase sales of your most profitable products
How the images and even fonts in your ads and on your website can help (or hurt!) you
How to boost the memorability of your brand
The copywriting technique with the biggest brain impact
Roger Dooley, Author and Founder, Dooley Direct
Alli Libb, Moderator, American Marketing Association