Meeting Archive:
Marketing to Your Customer's Brain

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Meeting Description:

Are you finding it more difficult than ever to get your brand or product message heard? Do traditional advertising concepts seem less effective than ever? Are tools like social media more distracting than helpful? You need to be taking advantage of the latest neuromarketing research to understand how to market directly to your customer's brain.

Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. He writes for, an AdAge Power 150 blog, and has a new book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing.

This webcast will highlight:

  • Pricing strategies that increase sales of your most profitable products
  • How the images and even fonts in your ads and on your website can help (or hurt!) you
  • How to boost the memorability of your brand
  • The copywriting technique with the biggest brain impact

Roger Dooley
, Author and Founder, Dooley Direct
Alli Libb, Moderator, American Marketing Association

Date: Wed, Jan 18, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by Aquent
Speaker Photo

Aquent's marketing practice helps some of the world's biggest brands find talented marketing contractors to achieve their goals. Talk to Aquent about how you can utilize contractors for specialized skills or to tackle fast approaching deadlines. Visit to learn more.

Roger Dooley, Author and Founder, Dooley Direct
Speaker Photo

Roger Dooley is a marketing speaker, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and publisher of the blog Neuromarketing.  He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website.


Dooley spent years in direct marketing as the co-founder of a successful catalog firm and director of corporate planning for a Fortune 1000 company.  He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.