Meeting Archive:
Video Storytelling Made Easy with Adobe Spark

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Meeting Description:

An eye-catching opening, slick text animation, smooth transitions — these are all important elements of polished social videos. But what really makes a story shine is a strong, concise message, told in a way only your unique perspective and voice can.

Are you telling a personal story, creating a fundraising pitch, inspiring others to care about a cause, or teaching potential customers about your business? In all cases, video stories are most memorable when they have a core message — a "so what" moment.

Join Adobe Spark Social Media Community Manager Courtney Thomas for a 60-minute webinar where you can learn how to get viewers to take action after watching your organization’s video. In this webinar, we will cover how to:

  • Determine voice and tone based on your audience
  • Establish goals for each type of video
  • Develop concise messaging
  • Capture your audience’s attention
  • Use Adobe Spark to create compelling videos
Date: Tue, May 22, 2018
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): LaCheka Phillips
 Presenter Information
Courtney Thomas
Speaker Photo

Courtney Thomas (@itsoliviadope) is a Bay-Area born and based actress by trade. She holds Bachelor and Master of Fine Arts degrees from Howard University (DC) and American Conservatory Theater (SF) respectively. In addition to managing her brand Next Big Thing with Courtney & Dara's social media/digital marketing (@nbttheshow), Courtney currently acts as the Social Media Community Manager for Adobe Spark (@adobespark) in San Francisco. Previous experience includes non-profit organizations The Paley Center for Media, Lorraine Hansberry Theatre, and Smithsonian's Discovery Theater.