Meeting Archive:
Powering Your Brand With Pop-ups

Meeting Description:
How Unilever’s Pure Leaf brand used a pop-up to boost product sales 193%
Pop-ups are no fad — they’ve earned a place as an essential component in many brands’ marketing toolkits. As retailers and brands struggle to differentiate their offerings and stay relevant with omni-channel shoppers, they need to provide captivating shopping experiences, both on and offline, while generating insights that inform smart decision-making down the road. 
Learn how Pure Leaf collaborated with Barrows and Samsung SDSA to bring their brand to life for prospective customers. With the goal to trial new products with immediate human-to-human feedback, their week-long connected pop-up shop provided an increase of 193% in units sold from the previous year.
Attend this engaging, educational webinar to learn:
  • How retailers are learning to address the ever-changing demand of consumers
  • How the pop-up shop has evolved over the years to become an integral marketing vehicle
  • Pure Leaf’s use of a pop-up shop to effectively drive sales for a new product line
Date: Wed, Jul 18, 2018
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Steffen Schenk
Vice President Innovation & Partnerships, Barrows

Featured Presenter
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Diane Carlson
Marketing & Partner Enablement, Samsung SDS America

Speaker Photo

Al McClain
CEO, Co-founder, RetailWIre