Meeting Archive:
#Hacking Sales & Marketing Alignment

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


Meeting Description:
Analysts, B2B vendors, and clients agree: Aligning sales and marketing is crucial for revenue success.  This has historically been a journey of considerable time and effort for companies of all sizes.  But perhaps alignment can be achieved faster, producing quicker 'wins' for companies on this journey, with Marketers leading the way.
Join Steve Hanson, Director of Product Marketing at Bigtincan, for a dynamic discussion around Sales & Marketing alignment to investigate: 

  • What parts of this alignment between marketing and sales can (or will) be disrupted? 
  • #Hacks for aligning your Sales and Marketing teams that can be implemented today.
Join us, and explore how your marketing organization can jumpstart or enhance the alignment of your sales team to bring mutual success!

Date: Fri, Jul 27, 2018
Time: 12:00 PM CDT
Duration: 45 minutes
Host(s): American Marketing Association
 Presenter Information
In Partnership With:
Speaker Photo


Steve Hanson, Director of Product Marketing, Bigtincan
Speaker Photo

Steve Hanson is the Director of Product Marketing for Bigtincan, and a 25-year veteran of the software industry.  As an innovative, dynamic marketer, Steve brings a breadth of experience across Marketing, Sales, Partner Management and Technical Alliances.  Steve has helped companies like CA Technologies, BMC, and bring solutions to market as an advocate across Service Management, Content Management, and Sales Enablement.