Meeting Archive:
Why Your Idea is Worth Nothing, and How to Create Growth Plans that Work


Meeting Description:

You just had what you thought to be a great idea, but the reality is less than one idea in a million is actually worth anything. Fewer than that are worth a lot. Why? To start, most ideas are generated in markets that are not worthy of investment – they are either too small or not under-served. But more importantly, most ideas address one or two customer needs, not dozens, and therefore fail to provide customers with significant new value. When customers cannot find solutions that help them get a job done significantly better, they simply continue to buy the products and services they are used to using.

In this webinar, Tony Ulwick, the author of “What Customers Want” and founder of Strategyn, will provide you with more insight into why most ideas are worth nothing and a framework for overcoming this challenge. These insights will be useful for any organization who is trying to accelerate its growth through innovation.

What you will learn:

  • Why most ideas don't succeed in the marketplace
  • A customer-centric framework for creating ideas that customers will embrace
  • A method for creating a growth plan that will accelerate your company’s growth

Who will benefit from this webinar:
Executives who need to accelerate their growth and have not acheived their growth goals.
Date: Thu, Sep 22, 2011
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): IIR USA
 Presenter Information
Tony Ulwick, Founder & CEO, Strategyn
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Tony Ulwick is an inventor, entrepreneur and a thought leader in the field of strategy and innovation. As an inventor, Tony has spent 20 years creating Outcome-Driven Innovation®, a powerful innovation process that has a success rate of 86 percent – that is 5 times the industry average. He holds 4 issued and 6 pending patents that explain how he reinvented this complex process.

As an entrepreneur, Tony is the founder and CEO of Strategyn Consulting and the co-founder and managing director of Strategyn Equity Partners. His work has generated billions of dollars in revenue growth for companies such as Microsoft, Johnson & Johnson, Motorola, Colgate-Palmolive, and others. The focus of his businesses is to help companies accelerate growth through sound strategy and innovation.

This web seminar is sponsored by Strategyn
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