Course Description: Successful marketing, like quality dentistry, is a blend of art and science. This one-hour webinar can help take the guesswork out of marketing and show you how marketing can increase new patient inquiries, production/revenue, and profitability.
Discover how top dentists achieve explosive marketing results. Here’s a hint: they identify and articulate what makes the practice special and use that information to inspire patient loyalty.
This program is sponsored by the ADA Council on Dental Practice. It is the fourth in a series of webinars based on content from the ADA’s Guidelines for Practice Success™ (GPS™) modules and recaps some of the information available in the GPS module on Managing Marketing.
Objectives: Following the program, participants will be able to:
1. Learn top trends in online advertising and marketing.
2. Develop an advertising and marketing plan.
3. Use market research to ensure differentiation and uniqueness.
CE Credit: One (1) hour of continuing education (CE) credit will be provided to participants who complete at least 45 minutes of the program.