Meeting Archive:
GPS Managing Marketing Webinar: Demystifying Marketing


Meeting Description:
Course Description: Successful marketing, like quality dentistry, is a blend of art and science. This one-hour webinar can help take the guesswork out of marketing and show you how marketing can increase new patient inquiries, production/revenue, and profitability.
 
Discover how top dentists achieve explosive marketing results. Here’s a hint: they identify and articulate what makes the practice special and use that information to inspire patient loyalty.
 
This program is sponsored by the ADA Council on Dental Practice. It is the fourth in a series of webinars based on content from the ADA’s Guidelines for Practice Success™ (GPS™) modules and recaps some of the information available in the GPS module on Managing Marketing. 
 
Objectives:  Following the program, participants will be able to:
1. Learn top trends in online advertising and marketing.
2. Develop an advertising and marketing plan.
3. Use market research to ensure differentiation and uniqueness.
 
CE Credit: One (1) hour of continuing education (CE) credit will be provided to participants who complete at least 45 minutes of the program.
Details
Date: Thu, Mar 29, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Pamela Porembski, D.D.S., and Speaker Wendy O'Donovan Phillips
 Presenter Information
Pamela Porembski, D.D.S.
Speaker Photo

Dr. Pamela Porembski, D.D.S., is the director of the ADA's Center for Dental Practice in the Practice Institute. She is a graduate of the University of Illinois College of Dentistry and practiced general dentistry in private practice in Chicago, taught in a dental hygiene program, and was a consultant with a dental benefits company before joining the staff of the American Dental Association.

Wendy O'Donovan Phillips
Speaker Photo

Wendy O’Donovan Phillips is the founder and president of Big Buzz. She has contributed articles to numerous dental publications, has consulted with businesses across the country and is a motivational speaker and highly-regarded educational lecturer. She has authored a book on marketing for dental practices. Ms. O’Donovan Phillips was one of the content authorities who participated in the development of the content for the ADA’s Guidelines for Practice Success™ (GPS™) module on Managing Marketing.