Meeting Archive:
Is the Barcode Obsolete?

Meeting Description:

E-commerce and other forces are driving retailers to improve traceability

Barcodes revolutionized the retail industry — but that revolution happened 45 years ago. Today's, retailers need a much higher level of traceability to compete effectively.

  • E-commerce is driving demand for hyper accurate inventory;
  • Regulations that protect consumers require more information about controlled items;
  • Data savvy consumers expect more information about each product.

Simply identifying items with barcodes can't quell today's demand, but other technology is advancing rapidly. Vision systems and watermark technology now allow brands and retailers to embed an array of information into packaging that is imperceptible to consumers — thus delivering greater transparency, solving regulation challenges and satiating customer demand for information.

Join us for this exclusive RetailWire webinar for a fascinating look at new technology that has the potential to set off a 21st century revolution in retail.

Date: Tue, Nov 12, 2019
Time: 12:00 PM EST
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Nick Tabet
Vice President, Product Marketing

Featured Presenter
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Heidi Dethloff
Vice President, Marketing

BrainTrust Panelist
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Ken Morris
Retail industry thought leader

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Al McClain
CEO, Co-founder