Meeting Archive:
Determining Pricing and Product Strategies for a Recurring Revenue Business

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Meeting Description:

As business models expand into more and more industries, forward-thinking companies are discovering how building recurring revenue streams can cultivate customer loyalty while enhancing the bottom line. Regardless of whether your company already has a recurring revenue business, or doesn’t want to wait until the competition gets one first, this new webcast is designed to help you determine if your company’s current offerings lend themselves to an optimal recurring revenue model.

Jim Geisman, a 20-year pricing expert, will show you how to price your products or services in order to build a more profitable recurring revenue business. In this webcast you will increase your understanding of what it takes to realize a successful recurring revenue stream by learning –

  • how to spot recurring revenue opportunities,
  • how a structured approach to monetization can help,
  • whether your current offerings are the best fit for a recurring revenue model, and
  • how to devise a short-term and longer-term plan to realize your revenue goals.


11 AM PT / 12 PM MT / 1 PM CT / 2 PM ET

Jim Geisman, Principal and Founder, Software Pricing Partners
Jon Gettinger, Senior Vice President, Marketing, Aria Systems

Anthony Salas, American Marketing Association

Category: Marketing_Analytics

Date: Tue, Nov 12, 2013
Time: 01:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
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Jim Geisman, Principal and Founder, Software Pricing Partners
Speaker Photo

Jim Geisman is Founder and Principal of Software Pricing Partners helping software companies in the US and internationally increase or accelerate revenue by improving their pricing model. More recently, his company is helping a number of companies transition to the on-demand (SaaS) pricing model. The firm has also helped clients price, structure and negotiate large transactions.

Jim sits on the Board of the Professional Pricing Society and is a Certified Pricing Professional. He holds Electrical Engineering and business degrees from Tufts University and Harvard, respectively.

Jon Gettinger, Senior Vice President, Marketing, Aria Systems
Speaker Photo

Jon Gettinger has over twenty years’ experience working in the software industry with more than a decade in executive roles. He has been involved with the SaaS business since the very beginning when in 1998 he founded a company that delivered SaaS testing solutions for web businesses. Most recently he was the head of marketing at Fortify Software prior to their acquisition by Hewlett Packard.

He believes in the transformative power of IT, the genius of molecular gastronomists, and in the mysterious force that is the Rule of Three.