Meeting Archive:
Why Direct Mail Marketing Still Works

This webinar ended at 2:00pm EST. You can watch the the recording on the SCORE website at:

https://www.score.org/event/why-direct-mail-still-effective-marketing-method

 

 

Meeting Description:
Data from the U.S. Postal service showed that 98% of people check their mail daily.  So, don’t forget to incorporate a basic marketing tool to reach new and existing customers—direct mail.
 
During this webinar, we will talk about how to integrate direct mail in your marketing mix to get the best bang for your buck!
 
You’ll learn: 
 
  • Why mail is still an effective advertising medium 
  • The myths of using mail
  • How to create an effective mail campaign
  • How to integrate physical postal mail into your digital marketing strategies
  • FREE innovative automation tools to simplify your direct mail marketing
Details
Date: Tue, May 29, 2018
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Karla Humphrey - Senior Business Coordinator
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Karla Humphrey leads Direct Mail product innovation and postal liaison for Click2Mail. Karla, an admitted “Mail Nerd”, worked at the US Postal Service headquarters and served for over 15 years as a Direct Mail Specialist.  She knows the ins and outs of postal operations and regulations, and continues to innovate in the creation of Direct Mail automation.



Jody Berenblatt - Senior Advisor
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Jody's role at Click2Mail is to bring small & medium size businesses the power of Mail. She is an industry veteran with previous experience as the head of Mailing Services for the Columbia House Company, Director of Postal Commerce at Time Warner and Senior Vice President of Global Postal Strategy at Bank of America.  Jody was a consultant at GrayHair Advisors, as well.