Meeting Archive:
How to Identify & Acquire 500,000 Customers on Facebook in 120 Days While Tracking and Maximizing Your ROI

Meeting Description:

This case study presentation will demonstrate a data-driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. We will discuss: 


  • Why most brands are failing on Facebook

  • Using deep data profiling to reach and expand your customer base on Facebook

  • Understanding Noise and Connectivity and how they affect your brand's ability to communicate on Facebook

  • Monitoring and Maximizing your brand's ROI for your Facebook marketing campaigns
Date: Tue, Dec 13, 2011
Time: 01:00 PM EST
Duration: 1 hour
Host(s): IIR USA - Events
 Presenter Information
Jeff French, Co-Founder & CEO, LoudDoor
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Jeff is responsible for LoudDoor’s overall strategy and maintains an involved role in product development.

He has over thirteen years experience as an industry leader in online marketing, and he has been working exclusively on the Facebook Platform for the last 4 years.

Prior to his entrepreneurial endeavors, Jeff was an AVP of Risk Analysis & Management for Netbank, one of the first Internet only banks, and was a Senior Associate with PricewaterhouseCoopers in the firm’s Financial Services practice.

This Web Seminar is Sponsored By:
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LoudDoor is a social media marketing company based in Columbia, SC. They currently use their proprietary analytics and management platform to help some of the world's largest brands succeed on Facebook. Using their data-driven approach, LoudDoor helps brands acquire a targeted and engaged Facebook following.