Meeting Archive:
7 Effective Facebook Advertising Techniques for Brands and Direct Marketers

Meeting Description:

Social advertising is different than traditional PPC-- find out how you can tap into this new, plentiful source of traffic to drive conversions.  Common questions arise such as:

  • What ads are most effective? 
  • What is the optimal bid strategy?
  • How do you best target against keywords and demographic targets? 
  • How do you measure performance? 
  • What are the primary mistakes newcomers make on the Facebook platform? 

This event is targeted at an intermediate audience with some basic familiarity of PPC concepts. An essential presentation if you'd like to increase your current knowledge of online adversiting related subject matter & the most efficient practices that will bring your brand to the forefront of options for qualified prospects.

Date: Wed, Nov 18, 2009
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Dennis Yu
Speaker Photo

Dennis Yu is CEO of, a 50 person agency based in Westminster, Colorado, specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.