Meeting Archive:
Under the Hood: What's Fueling the Online Growth Engine?


Meeting Description:
Join us as Ken Cassar tears down the drivers of e-commerce growth and assesses the relative maturity of online categories. And in a live discussion, Nikki Baird, VP of Retail Innovation at Aptos, will join Ken to offer analysis and recommendations.
 
Retailers and brands are making critical, daily decisions in response to the growth and increasing influence of online retail with only a vague understanding of the moving parts that are causing this growth. The fact is that, despite a resurgence of store-based sales in a robust U.S. economy, e-commerce growth rates across most categories are still dramatically higher than brick and mortar growth, but the catalysts of growth vary dramatically by retailer and by category. 
 
In this webinar, you'll learn: 
  • Why the online channel is growing so quickly;
  • If retailers and brands should focus on attracting new buyers to their categories, or on poaching customers from competitors;
  • Which retailers and categories are drawing the most new e-commerce shoppers and which are growing due to higher spend from existing customers;
  • The retailers and brands that are setting the standard for loyal customer engagement;
  • What we know about the newest shoppers, 18 to 24-year-olds.
Details
Date: Wed, Sep 19, 2018
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter - Ken Cassar
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VP of Strategic Insights, Rakuten Intelligence

BrainTrust Panelist - Nikki Baird
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VP of Retail Innovation, Aptos

Moderator - Al McClain
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CEO, Co-founder, RetailWire