Meeting Archive:
Convert Leads Faster by Integrating Webinar Data with Salesforce

Meeting Description:
If you are like a majority of sales and marketing professionals today, you struggle with getting your webinar and online meeting data into for prospecting, nurturing and follow-up. The process can be inefficient, time-consuming and frustrating when your conferencing platform and your CRM system can’t talk to each other.  Join us on September 27 to discover how three progressive companies have automated these processes by seamlessly integrating their conferencing platform with their CRM.

Learn how this integration enables you to:
  • Quickly invite Leads, Contacts and Campaign Members to webinars or training sessions.
  • Automatically record registration details in
  • Host a polished live webinar for up to 3,000 people.
  • Instantly update with attendance data to speed sales follow-up.
  • Create new leads for registrants and attendees not already in
  • Give your sales team greater visibility and access to these important programs.
We’ll cover different scenarios on how integration can make your webinar and training programs  more efficient and effective. Avoid tedious spreadsheet work and save valuable time. Focus on your campaigns, demos, and training sessions - not on the amount of effort to move important data back and forth.

Date: Tue, Sep 27, 2011
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Helena Brito
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Marketing Specialist - Mandiant

Helena Brito has over seven years of experience in marketing and communications. Her particular areas of expertise include digital media, webinar management, event planning and external communications. Ms. Brito has significant experience marketing to the Federal and State & Local government, defense industrial base, chemical, manufacturing, and healthcare industries, as well as Fortune 500 companies.

Jill Myers
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Business Systems Analyst - OverDrive

Jill has over 15 years of experience managing sales and marketing operations for technology firms.  In her current role, she leads OverDrive’s CRM strategy, development, and data maintenance, as well as training users and improving business processes and systems related to prospect and customer data.  Web events are one of her core focus areas, specifically for pipeline growth, outreach, and customer retention.

Dave Kornegay
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Senior Applications Engineer -

Since 1998, David Kornegay has worked in the educational operations software industry and serves as a Senior Applications Engineer and “Mayor” for and similar educational resource and content sites. David conducts online seminars, speaks at industry conferences and advises clients, partners and professional associations on a variety of professional development topics.

Anita Wehnert
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Director of Product Marketing - ReadyTalk

As Director of Product Marketing, Anita is focused on talking to customers about their needs and translating these into priorities for the ReadyTalk product roadmap. Before joining ReadyTalk, she gained first-hand experience with the challenges of running a webinar program while serving as director of marketing at an IT analyst firm. When she’s not thinking about conferencing, she likes to do yoga and spend time with her dogs.

Pat Buchanan
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Applications Engineer Manager - SchoolDude

Pat has worked exclusively with educational institutions during his 17-year professional career. He has worked closely with clients across the nation in roles ranging from client care and training, to product development, delivery and support. As Applications Engineer Manager, Pat leads the team that interacts daily with educational professionals through product demonstrations for SchoolDude clients, partners and those who are interested in learning more about our on-demand solutions.