Meeting Archive:
Social Media Marketing Series (Pt 1) - Social Media Outlook 2012


Meeting Description:

When the topic turns to social media, we can’t help but get all excited. This is what we’re passionate about and we embrace the opportunity to share our knowledge and expertise with others. Our three-part series will walk you through current social media trends, getting executive buy-in for integrating social media into your overall mix, and how to plan and amplify your social media strategy.

Social Media Outlook 2012

As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This webinar takes an in-depth look at the latest social media trends to help you:

  • Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
  • Recognize the impact of social media on the consumer and their purchasing behavior
  • Understand how marketers use social media tactics and establish benchmarks for emerging tactics
  • Get advice and best practices from social media pros
Date: Thu, Feb 16, 2012
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Sallie Burnett
Speaker Photo

An expert in the field of relationship marketing and a strategic thought leader in the ever-changing landscape of customer communication, Sallie Burnett leads the way in the evolution of how we engage our customers, positively motivate them and earn their long-term loyalty.

The founder and president of Customer Insight Group, Inc., Sallie created the strategic relationship-marketing firm to address the needs of Fortune 1000 companies with solutions designed to improve clients’ customer experiences and empower customers to share, connect and interact. Using her 20 years of analytic, digital and creative marketing expertise, Sallie consistently delivers innovative solutions to her clients that result in profitable, long-term relationships with their customers and bottom-line results.