Meeting Archive:
Cyber Week Debriefing: How is the online holiday season shaping up?

Meeting Description:
How does online performance look so far and what actions should retailers take in response?
Cyber Monday, historically the high point of the all-important holiday shopping season, has declined in importance as Black Friday emerges as a key online holiday and as consumers push their purchasing deeper into the season. 
In this webinar, timed shortly after Cyber Monday, Slice Intelligence's Principal Analyst, Ken Cassar, will dig deep into Slice's panel of more than 5 million online shoppers and surface the key trends that have emerged halfway into the season.  Ken will then be joined by Sarah Engel, CMO of DynamicAction, and Julie Bernard, CMO of Verve, to discuss how retailers and brands can make the most of the remainder of the season.  
Key questions to be addressed:
  • Has the holiday season lived up to the high expectations that have been set?
  • Which categories and retailers have done particularly well? Which have struggled?
  • What are the hottest products this year?
  • What can brands and retailers still do to maximize the increasingly long holiday season?
Date: Thu, Dec 7, 2017
Time: 12:00 PM EST
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Ken Cassar
Speaker Photo

Principal Analyst, Slice Intelligence

Sarah Engel
Speaker Photo

Chief Marketing Officer, DynamicAction

Julie Bernard
Speaker Photo

Chief Marketing Officer, Verve

Moderator - Al McClain
Speaker Photo

CEO, Co-founder, RetailWire