With social and mobile technologies changing, businesses and customers interact differently, too. Customers are more sophisticated and knowledgeable than ever, but many small businesses don’t know how to adapt and keep up.
Join Laurie McCabe, six-time Small Business Influencer Award winner and Cofounder at SMB Group, to learn:
• How and why customer expectations are changing
• Implications and challenges for small businesses
• Ways to assess and tune up sales, marketing and service to keep pace with customers