Meeting Archive:
Build an Authentic Brand to Increase Your Bottom Line

This webinar ended at 2:00pm EST. You can watch the the recording on the SCORE website at:

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Meeting Description:
Branding isn’t a ‘nice-to-have’, but a ‘must-have’ to be competitive in today’s market. Don’t get jaded by get-rich-quick-schemes and fly-by-night tactics that promise overnight results. True branding is strategic, authentic, and it impacts every facet of your business. 
During this webinar with Senior Brand Advisor, Steven Picanza, you’ll learn about branding trends including: 
  • How messaging and your brand’s story will impact your bottom line over bland creative
  • Why your sales funnel will either make or break your brand (and what you can do to make sure you’re not missing out) 
  • How to make sure your brand and culture build equity and revenue even when you’re not in the room or in the conversation
Date: Thu, Sep 7, 2017
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Steven Picanza - Senior Brand Advisor with The Agency Guy, Inc.
Speaker Photo

 Steven Picanza is a brand architect, business strategist and strategic advisor with a core purpose centered around connecting people, products, and organizations with their core audience. Over the past 15 years, which has seen Steven go from gigging musician, to agency owner, to start-up founder, Steven has worked with amazing brands such as The Art of Shaving, Lacoste, MGM International, and the Boston & Denver Ski & Snow Expo to name a few. 
In addition to his Senior Brand Advisor role with The Agency Guy, he is also the founder of the lifestyle brand for the creative entrepreneur, "The Creative Hustler" as well as also holding an Executive Board member position with The San Diego Entertainment & Arts Guild, a non-profit organization he helped found in 2009.