Meeting Archive:
How Quickoffice Boosts Awareness and Drives Revenue with Measurable Social Campaigns

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Meeting Description:
Companies are scrambling to leverage social networks to drive business results, but most are getting lost in a sea of noise and confusion. 
Sponsored by Crowd Factory and Quickoffice, join this webcast to learn how the leader in mobile business apps, Quickoffice is running powerful, measurable social campaigns to generate millions of peer-to-peer endorsements across social networks and acquire new customers from the social web. 

Jason Dyer, Vice President, Quickoffice
Sanjay Dholakia, CEO, Crowd Factory

Anthony Salas, American Marketing Association

Category: Social_Media
Date: Fri, Apr 13, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Sponsored by:
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Jason Dyer, Vice President, Quickoffice
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Jason Dyer is vice president of direct-to-consumer sales and marketing for Quickoffice, the world leader in mobile office solutions. Prior to joining Quickoffice, Dyer led marketing activation for Nokia in North America and Latin America. He played several key executive leadership roles over seven years at Nokia, overseeing branded advertising, digital and social media marketing, supporting product / service launches and lifecycles, and managing direct marketing through wireless carriers such as AT&T and retailers such as Wal-Mart and Dyer also led global marketing activities for Nortel Networks and advertising for Ronald McDonald.

Dyer is a recognized thought leader on mobility and marketing and holds a bachelor’s degree in journalism from University of Nebraska-Lincoln and a master’s degree in finance from Southern Methodist University.

Sanjay Dholakia, CEO, Crowd Factory
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Sanjay is the CEO at Crowd Factory, the leading Social Campaign Management Platform that helps marketers accelerate word-of-mouth marketing, quickly build their marketing database and acquire new customers from the Social Web.  Crowd Factory is used by companies such as Jive Software, Marketo, Hewlett Packard, Sony Music and many more to drive real business results every day.  Prior to joining Crowd Factory, Sanjay was the Chief Marketing Officer at Lithium Technologies, the leading provider of Social CRM solutions.  Dholakia also held senior management roles at SumTotal Systems, McKinsey & Company and Andersen Consulting.

Sanjay holds a B. S. from the Wharton School and an MBA from the Kellogg School of Management.