Meeting Archive:
Second City Communications Presents: The Concept and Process behind RealBiz Shorts


Meeting Description:

RealBiz Shorts are an effective communication tool that helps organizations drive awareness of their compliance programs. Using humor, RealBiz Shorts are able to deliver key messages in a relatable tone to your entire workforce.

To learn more about RealBiz Shorts and the creative process, please join us for a complimentary half-hour webinar on Thursday, April 19, 2012 at 1:00 p.m. EDT as we discuss:

 

  • The Corpedia and Second City partnership
  • Overall RealBiz Shorts concept
  • Creative writing and development process

Faculty:

  • Tom Yorton, Chief Executive Officer at Second City Communications
  • Steve Johnston, President at Second City Communications

All participants will receive access to the live event, OnDemand recording, presentation deck, and a complimentary Compliance and Ethics Program Diagnostic performed by a member of Corpedia’s Compliance Advisory Services team. Contact Corpedia after the webinar for a complimentary Diagnostic!

Details
Date: Thu, Apr 19, 2012
Time: 01:00 PM EDT
Duration: 30 minutes
Host(s): Amy Paul
 Presenter Information
Steve Johnston
Speaker Photo

Since 2006, Steve Johnston has served as President of Second City Communications, the B2B corporate learning and social media marketing arm of The Second City – the leading brand in improv-based sketch comedy. Johnston currently leads new product development and customer acquisition efforts for RealBiz Shorts, the video-based social learning platform, which in its first year has acquired over 150 Fortune 1000 licensed client users including: Google, Pepsi, Starbucks, eBay, and MasterCard. CNBC describes RealBiz Shorts as “The Office, meets YouTube, meets your corporate ethics training programs.” Other social media marketing projects include online branded entertainment collaborations with The Economist, IBM, Hanes, 3M, and Intel. A former Toronto resident and graduate of The University of Western Ontario, Johnston now lives and works out of Second City’s headquarters in Chicago.


Tom Yorton
Speaker Photo

Tom Yorton has particular expertise at the intersection of marketing, communications, change management, and corporate training. His role at The Second City has been to evolve and grow the corporate division of The Second City into the largest and most diverse corporate comedy and improvisational training entity in the world, serving a broad range of Fortune 500 clients and nonprofit organizations.

Yorton's background includes positions as a senior marketing executive at 3COM corporation and Sears, and as a vice president in the advertising firms Hal Riney & Partners and Ogilvy & Mather. He has experience in numerous industries, including high tech, Internet, retail, automotive, airline, fitness, restaurant, lodging, financial services, and healthcare categories.

Yorton writes and speaks widely on his undying belief in the power of improvisation and humor to improve individual performance and to transform organizations.