Meeting Archive:
Turn Up the Volume on Your Content Marketing Efforts

This presentation is now available On Demand. You may access it by clicking on the link to the right of this message.

To continue the discussion of this topic on Twitter, search for or add #AMACinchcast.

 

 

 

Meeting Description:
Content marketing has proven to be one of the most effective ways to engage and activate prospects and customers. However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges marketers face. To get the job done, most marketers are leveraging multiple tactics—events, articles, research papers, infographics; and the list goes on. 

 

One highly effective and often overlooked tactic is interactive audio content. Existing web-based technologies, make audio content creation easy and distribution even easier. In this event, we will provide you with simple strategies and best practices for leveraging digital audio to create compelling content assets at scale, while saving time and money and supercharging your content marketing efforts.

 
What you will learn: 
 
  • How to increase reach and engagement with interactive audio
  • How to create more content in less time
  • How to enhance your mobile and social strategies with audio
  • How to amplify the impact of existing content assets with audio
  • How to leverage existing web-based technologies to easily and cost-effectively create compelling audio content

Speaker:

Meighan Berberich, Vice President of Marketing, Cinchcast

Moderator:
Alli Libb
, American Marketing Association
 
Details
Date: Wed, Feb 22, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Sponsored by Cinchcast
Speaker Photo

Cinchcast helps companies easily create, share, measure and monetize audio content to reach and engage the people that are most important to their business.  Cinchcast’s cloud based software and services power over 1,500 hours of content creation every day for some of the world’s most innovative online publishers and brand marketers including UBM, SAP, Sears, Business Insider and more.


Meighan Berberich, Vice President of Marketing, Cinchcast
Speaker Photo

Meighan Berberich is Vice President of Marketing at Cinchcast. She is a seasoned digital marketer and publishing executive withmore than 15 years of experience launching and growing enterprise technology companies and online media properties. Before joining Cinchcast, Meighan held marketing and executive leadership roles at Conenza, Microsoft Corporation,1105Media, Texas Instruments, Infineon Technologies, and Miller Freeman (CMP Media).