Meeting Archive:
Getting Your 15 Minutes: Creating an Effective Media Relations Strategy

Meeting Description:

Getting Your 15 Minutes: Creating an Effective Media Relations Strategy

Is your organization, program, or event suffering from a lack of media attention? This presentation will provide you with the basic tools needed to fully engage the media. Our overview will cover the core elements of media relations—from developing your messages to building an initial media contact list—using real life examples.

By the end of this training, participants will be able to:

1.                   Develop concise and meaningful messages and talking points

2.                   Write press releases and media advisories

3.                   Cultivate relationships with local media outlets

4.                   Handle an interview successfully

This training is intended for beginners.

Date: Thu, Mar 15, 2012
Time: 12:00 PM PDT
Duration: 1 hour 30 minutes
Host(s): David Stupplebeen & Noel Alumit
 Presenter Information
David Stupplebeen

David Stupplebeen is the Media & Communications Coordinator at Asian & Pacific Islander Wellness Center in San Francisco, where he works on the implementation of the Banyan Tree Project . David is responsible for the day-to-day aspects of the project, including website management and social engagement through the Banyan Tree Project's YouTube, Twitter and Facebook pages. David also responsible for distribution of key Banyan Tree Project products. David holds a BA in Political Science from San Francisco State University.

Noel Alumit