Getting Your 15 Minutes: Creating an Effective Media Relations Strategy
Is your organization, program, or event suffering from a lack of media attention? This presentation will provide you with the basic tools needed to fully engage the media. Our overview will cover the core elements of media relations—from developing your messages to building an initial media contact list—using real life examples.
By the end of this training, participants will be able to:
1. Develop concise and meaningful messages and talking points
2. Write press releases and media advisories
3. Cultivate relationships with local media outlets
4. Handle an interview successfully
This training is intended for beginners.