Meeting Archive:
Big Ideas with Big Data

Meeting Description:
Learn how focusing on on-site search can lift conversion rates, increase customer satisfaction, and boost brand loyalty over time. Sameer Hassan will describe how Williams-Sonoma leveraged on-site search optimization on a subset of its brands and increased revenue by more than $1M in three months. In open dialog, Sameer Hassan, Williams-Sonoma and Bill Franks, Teradata Corporation will also talk about other big data analytics topics, among them, how to build on past experiences with big data, cool examples of how Williams-Sonoma has personalized with analytics, future trends in big data, common mistakes in big data, and some surprising applications of big data.
Date: Tue, Apr 26, 2016
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): MSI Meetings
 Presenter Information
Sameer Hassan, VP of Marketing, Williams-Sonoma
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Sameer Hassan is currently a Vice President within Williams-Sonoma Inc.’s joint marketing and technology organization, leading Engineering, DevOps, Product, User Experience, Project Management and Analytics for the E-Commerce and Marketing channels. With his team, he has helped lead Williams-Sonoma’s digital revolution with innovations in the core experience, big data marketing technology, mobile and personalization.
 Prior to joining WSI, Sameer spent four years at eBay Inc. within their Global Product Management organization and helped drive numerous technology innovations, including an industry leading eMarketing campaign management platform and a machine-learning powered ad server

Bill Franks, Chief Analytics Officer
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Bill Franks is Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics & big data space and helps clients understand how Teradata and its analytic partners can support their efforts. In addition, Franks is a faculty member of the International Institute for Analytics and the author of the books Taming The Big Data Tidal Wave and The Analytics Revolution. He is also a sought after speaker and frequent blogger who has been ranked a top 10 global big data influencer. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small non-profit organizations.
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