Meeting Archive:
All About Marketing Automation- What It Is & Why It Works

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


Meeting Description:
As a marketer, you’ve probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Join Mike Madden, Head of Commercial Demand Generation at Marketo, as he breaks down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
You’ll learn:
  • The definition of a triggered campaign and how they work
  • How triggered campaigns can be applied to amplify the marketer’s relevance in the moment
  • Ways triggered campaigns can be leveraged across the entire buyer’s journey
Date: Wed, Dec 5, 2018
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Mike Madden, Head of Commercial Demand Generation
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Mike Madden is the Head of Commercial Demand Generation at Marketo. He is responsible for new bookings at prospect accounts with less than 1,500 employees, and generating cross-sell opportunities among Marketo's customer base. When not at work or fantasizing about the power of intent data, he is a big fan of M&Ms, early morning rounds of golf, hiking, and watching goats do parkour.

In partnership with:
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