Meeting Archive:
Virtual Summit: Growing Ally Engagement and Involvement at Target


Meeting Description:

Tuesday, Feb 11, 2014 - 12 pm Pacific Time (75 minutes)
1 pm Mountain | 2 pm Central | 3 pm Eastern

In 2011 Target's Employee Resource Group added ally to their name (LGBTA) and declared 2012, "The Year of the Ally".  By having a strategic focus on engaging and educating allies, primarily through monthly events, communication, internal social media, and unique ally-branded materials, engagement grew significantly (+75% increase in membership).  In this workshop, Target will share their ally strategy, specific tactics, successes, and challenges as they've worked to energize the ally base and grow allies into advocates.

Details
Date: Tue, Feb 11, 2014
Time: 12:00 PM PST
Duration: 1 hour 15 minutes
Host(s): Pat Baillie
 Presenter Information
Tom Flicker | Principal Product Engineer PD&D
 
Also joining from Target:

Daniel Duty, Vice President

Alexis Kantor, Director of Product Development

Christopher Robinson, Partner in Organizational Effectiveness

Annie Miller, Partner in Organizational Effectiveness