Meeting Archive:
Nonprofit 911: 10.25.16 | The Secret to a Record-Breaking #GivingTuesday Campaign

Meeting Description:

$116.7 million in a single day. That's how much was donated on #GivingTuesday in 2015. Can your small or growing nonprofit use this giving day to launch your year-end campaign? YES.

Watch this free webinar with Jamie McDonald, founder of Generosity Inc and driving force behind the record setting #GivingTuesday Campaign, Bmore Gives More, that earned Baltimore the title of America's Most Generous City. Learn how she motivated online ambassadors, targeted fundraising appeals, and strategic social marketing to spur people to give, act, and innovate on behalf of communities, causes, and schools. Even if you've started planning your #GivingTuesday campaign, Jamie has actionable ideas for how you can take your campaign even further.

We'll explore:

  • Ideas for getting local businesses involved with your #GivingTuesday campaign
  • How to design a campaign that empowers your supporters to share your cause.
  • Strategies to leverage local and national resources for your campaign.
Date: Tue, Oct 25, 2016
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): Liz Ragland
 Presenter Information
Jamie McDonald
Speaker Photo

After 16 years as an investment banker, Jamie shifted her personal mission from startups and venture capital to innovation and growth of the generosity economy. Prior to launching her consulting firm, Generosity Inc., Jamie was the Chief Giving Officer of Network for Good. Currently, Jamie dedicates her time to helping nonprofits, cities and states around the country on online giving, crowdfunding, giving days and monthly giving programs.

In 2014, she served as lead advisor to MD Nonprofits’ MD Gives More campaign that raised $9.2 million, as well as leading Network for Good's record-breaking #GivingTuesday campaign, which engaged nearly 4000 nonprofits in a day of generosity tallying more than $4 Million.

In 2015, She guided nearly 60 communities around the country on civic campaigns for #GivingTuesday in her role as Head of Civic Campaigns for 92Y, the founders of the movement. Jamie also serves as the Director of the Warnock Foundation.