Meeting Archive:
Virgin America: Social Media at 35,000 Feet

This presentation is now available On Demand. You may access it by clicking on the link to the right of this message.

To continue the discussion of this topic on Twitter, search for or add #AMAReadyTalk.

 

Meeting Description:

Hear how in-flight Wi-Fi changed the social media landscape for start-up airline Virgin America. Listen to stories of real-time service recovery in the skies, the impact of tweeting brand fans, using social media to amplify press and more.

Porter Gale, CMO, will share details on how a lean team monitors, manages and responds to tweets and Facebook postings. Gale will also share stories of successful events the airline implemented, with partners such as YouTube and Google, to drive social media engagement.

 

This webcast is part three of an exciting four-part series, entitled Paving the Way in New Media, that will feature speakers who are implementing exciting strategies involving the new media tools of the 21st century. From using Twitter at 35,000 ft.; identifying brand influencers beyond keywords and tips on how to behave in a virtual setting, this series will cover a lot of ground.

 

If you are tired of listening to social media theory and want some real tactics, this is the series for you. Each speaker has immense experience in implementing new media strategies for their clients and brands. If you are serious about using new media as a marketing tool, this series cannot be missed.

 

Speakers:

Porter Gale, CMO, Virgin America Airlines

Alli Libb, Moderator, American Marketing Association

 

 

Check out ReadyTalk's Web Seminar Series here.   

Details
Date: Wed, Nov 11, 2009
Time: 12:00 PM CST
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Porter Gale, CMO , Virgin America Airlines
Speaker Photo


ReadyTalk
Speaker Photo