Meeting Archive:
Account Based Marketing 101: How to Get Started & Succeed

Meeting Description:

ABM is hot, but there's a lot of noise right now. How do you break through to really understand what ABM is all about, and get started?


Join Heidi Bullock, CMO of Engagio (previous VP of Marketing at Marketo), in this webinar to understand:


  • What works (and doesn't) in ABM

  • The new metrics to use in an ABM strategy

  • The first things you need to do to get started


You'll walk away with the information you need to support your game plan to launch your Account Based Marketing successfully. Join us on 12/12 at 10am Pacific for this information-packed webinar.

Date: Wed, Jan 17, 2018
Time: 10:00 AM PST
Duration: 45 minutes
Host(s): Charlie Liang
 Presenter Information
Heidi Bullock
Speaker Photo

Prior to joining Engagio, Bullock served nearly 5 years in marketing positions at Marketo, eventually becoming Group VP, Global Marketing following the company’s 2013 IPO. Bullock began her career as a product manager in the life sciences industry, after graduating from the University of California, Santa Barbara, with a degree in molecular biology and genetic engineering. Later, she earned an MBA at St. Mary’s College of California.