Meeting Archive:
Content Marketing: From Creation to Curation

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

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Meeting Description:
Learn how you can turn content into customers from two content marketing experts, Joe Chernov, VP of Content at Eloqua, and Pawan Deshpande, CEO of Curata.  

The speakers will present the types of content that are most effective at each stage of the marketing funnel ranging from created to curated content.  The webcast will conclude with answers to common content marketing related challenges posed by webcast attendees.


What are some of your content challenges?

When you register for this webcast, you can share your challenges and/or questions, and then you will hear the speakers’ responses during the live webcast.   

Pawan Deshpande
, CEO Curata, Inc.
Joe Chernov, VP of Content, Eloqua


Anthony Salas
, American Marketing Association


Category: Content_Marketing

Date: Wed, Sep 12, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Speaker Photo

Pawan Deshpande, CEO, Curata, Inc.
Speaker Photo

Pawan Deshpande is the CEO and visionary behind Curata. Curata, is an easy-to-use marketing solution for content curation and content marketing. 
Pawan has spoken at leading events including Content Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his contributions to the burgeoning online marketing community in greater Boston.
Follow Pawan on Twitter @GetCurata.

Speaker Photo


Joe Chernov, VP of Content, Eloqua
Speaker Photo

Joe Chernov is the VP of Content Marketing for marketing automation SaaS company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand.
Joe is a finalist for the Content Marketing Institute's "Visionary" award.
Follow Joe on Twitter at @jchernov.