Meeting Archive:
#GivingTuesday and Year-End Fundraising Strategies

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Meeting Description:
#GivingTuesday has rapidly become one of the most successful days for appealing to your donor base for end-of-year giving. As we move closer to the final quarter of the calendar year, when most donations roll in to nonprofits and support balloons for causes of all shapes and sizes, make sure your organization is ready! 
Join Melissa Cronin from 92Y, which created the GivingTuesday phenomenon, and social media wizard Wendy Harman of the American Red Cross to help get your strategy planning in order to maximize the most generous time of the year for your cause.
  • How to integrate your #GivingTuesday campaign into your year-end campaign
  • How to attract new donors
  • What to do with existing donors
  • How to effectively promote your end-of-year campaigns across all your outreach channels
Please contact with accessibility requests for live captioning at least 72 hours prior to the event.
Date: Thu, Sep 4, 2014
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Becky Wiegand
 Presenter Information
Melissa Cronin
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As Director of Special Initiatives New York's 92nd StreetY, Melissa helps to develop and scale innovative programming across all of 92Y’s multi-disciplinary areas. One such initiative is #GivingTuesday, a national day of giving on the heels of Black Friday and Cyber Monday. In its second year, the #GivingTuesday movement united more than 10,000 corporate and nonprofit partners in the U.S. and around the world. As #GivingTuesday’s Global Ambassador, Melissa helps to expand the reach of the movement internationally and supports #GivingTuesday global leaders. In 2013, over 45 countries participated in #GivingTuesday.

Wendy Harman
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Wendy Harman is a proud Red Crosser and a digital nerd. In June 2013 she became Director of Information Management and Situational Awareness at the American Red Cross, where she has created a program around collaborative information sharing in disaster responses, recovery efforts, and preparedness. Previously, she served as the Director of Social Strategy at the Red Cross. In this role she was responsible for positioning the Red Cross as a social organization ready for 21st century humanitarian work. She was responsible for the national social media presence, including the listening program, social content and community engagement. She frequently speaks and writes about issues at the intersection of nonprofits, technology, and the social web. In 2010, 2011, 2012, and 2013, she was named to the Nonprofit Times Power and Influence Top 50 list. She taught President Obama to tweet in 2010 and is often cited for her smart handling of the #gettngslizzerd mistaken tweet.

Becky Wiegand
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Becky is the webinar program manager at TechSoup Global, where she hosts webinars, creates interactive media and content, and writes on a variety of technology topics for nonprofits and public libraries.
Prior to joining TechSoup in 2008, Becky spent a decade on staff at three small nonprofit organizations based in Washington, DC and Oakland, CA, where she was frequently the "accidental techie" trying to make technology decisions for her small-yet-mighty organizations.