Meeting Archive:
Email Marketing 5.0: How Molson Coors and Other Brands are Winning with Social

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

To continue the discussion on Twitter, search for or add #AMACrowdFactory.
 

Meeting Description:

Join us for this special webinar with Digital Marketing Guru, Christine Poirier from Molson Coors.  Email marketing is still one of the most effective marketing channels for both B2B and B2C marketers, but it is difficult to get great results consistently.  

In this webinar, you'll learn how Molson Coors, Quickoffice, OpenAirDeals and many other leading brands are consistently amplifying the reach and effectiveness of their email marketing campaigns with a powerful new breed of social applications.  

Christine Poirier and Sanjay Dholakia, CEO at Crowd Factory, will show you how to:

  • Create highly effective social promotion, referral and engagement campaigns and add them to your email marketing programs
  • Accelerate word-of-mouth marketing and boost your reach across Facebook, Twitter, LinkedIn and other social networks by turning your email audience into powerful brand advocates
  • Grow your existing database quickly with new contacts from the social web
  • Track social results back to conversion events
  • Measure Social Reach, Social Impressions, Social Lift and Social ROI

PRESENTERS:
Sanjay Dholakia, Chief Executive Officer, Crowd Factory
Christine Poirier, Manager of Digital and Relationship Marketing, Molson Coors

MODERATOR:
Anthony Salas
, American Marketing Association  

Details
Date: Fri, Feb 24, 2012
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
 
Speaker Photo


Christine Poirier, Manager of Digital and Relationship Marketing, Molson Coors
Speaker Photo

As Manager of Digital and Relationship Marketing at Molson Coors, Christine manages the Insider database and builds meaningful relationships with consumers. She also helps to lead and develop digital and social integration strategies across the Molson Coors brands. Her background includes a focus on CRM, Loyalty, Research and Direct Marketing. Prior to joining Molson Coors, Christine worked at LoyaltyOne on both the advertising and consulting sides of the business.

Sanjay Dholakia, Chief Executive Officer, Crowd Factory
Speaker Photo

Sanjay is the CEO at Crowd Factory, the leading Social Campaign Management Platform that helps marketers accelerate word-of-mouth marketing, quickly build their marketing database and acquire new customers from the Social Web. Crowd Factory is used by companies such as Jive Software, Marketo, Hewlett Packard, Sony Music and many more to drive real business results every day. Prior to joining Crowd Factory, Sanjay was the Chief Marketing Officer at Lithium Technologies, the leading provider of Social CRM solutions. Dholakia also held senior management roles at SumTotal Systems, McKinsey & Company and Andersen Consulting. Sanjay holds a B. S. from the Wharton School and an MBA from the Kellogg School of Management.