Meeting Archive:
Non-Profit Series: A Manager's Simple Checklist for Online Success (Part V)

Meeting Description:

Part five wraps up our Non-Profit series this month and we’re bringing back some of our favorites to deliver a checklist of action items to rate your organization. What are we covering this time?

  • How to make marketing more accountable
  • Understanding how multiple channels of marketing work together
  • Highlight the key points we've covered previously on SEO, WordPress, Google Grants, and Facebook

No pop quiz will be given, but if you need a quick review, be sure check out the recordings from prior events:



We hope you can join us as we conclude this series. We’ve packed a wealth of information into these events and hopefully provided you with top notch takeaways!


Date: Tue, Jun 29, 2010
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Dennis Yu
Speaker Photo

Dennis Yu is CEO of, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He has spoken at SMX West, SMX Singapore, SMX Sydney, Affiliate Convention, the American Marketing Association, and other venues. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.

Gillian Muessig
Speaker Photo

Gillian Muessig is the President & Co-Founder of SEOmoz, the web's most recognized and respected name in search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Gillian is the recipient of the 2009 World Brand Leadership Award.

SEOmoz, Gillian and her partner, son, and CEO Rand Fishkin, have been featured in publications such as Newsweek, NPR, and the NYTimes.

Don Campbell
Speaker Photo

Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing, in addition to helping organizations build strategy around effective web presence.

His tech career began with a 30-person start-up company called Interwoven and has advised companies such as eBay, Amazon, FedEx, Cisco & Ford on their web content management tools and procedures. As a Group Product Manager responsible for a $5M product line, he also presented internationally at technology conferences like Microsoft TechEd, IBM WebSphere and many others.

Most recently Don presented one of his joint venture startups at the TechCrunch 50 event in front of an audience of over 1,500 people and thousands more on the web. RefMob was one of 50 finalists chosen from 1,200 of this year’s hottest start-ups from around the world.