Meeting Archive:
Facebook Marketing Tactics: How to Monetize Your Brand Through Facebook

This presentation is now available On Demand. You may access it by clicking on the link to the lower right of this message.

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Meeting Description:

You've been advertising on Google, Yahoo, Bing, and Ask, and have perhaps tried Facebook's self serve platform. But, now you have questions:

  • How do you port your traditional search campaigns and make them social? 
  • How do you take advantage of the viral loop?
  • How does user targeting differ from keyword targeting?
  • What are best practices in creative management that will increase your CTR and avoid wasting lots of money?
  • How do you track performance and conversions in tandem with traditional search? 
  • How can you multiply performance by tying in Facebook pages for your brand and build up a fan base?  

Dennis Yu, CEO of will answer these and more via a series of case studies in this 1-hour webcast.

This webcast is part two of an exciting four-part series, entitled Paving the Way in New Media, that will feature speakers who are implementing exciting strategies involving the new media tools of the 21st century.  From using Twitter at 35,000 ft.; identifying brand influencers beyond keywords and tips on how to behave in a virtual setting, this series will cover a lot of ground.


If you are tired of listening to social media theory and want some real tactics, this is the series for you. Each speaker has immense experience in implementing new media strategies for their clients and brands. If you are serious about using new media as a marketing tool, this series cannot be missed.


Dennis Yu, CEO,
Alli Libb, Moderator, American Marketing Association


Check out ReadyTalk's Web Seminar Series here.  

Date: Wed, Oct 14, 2009
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Dennis Yu, CEO,
Speaker Photo

Dennis Yu is CEO of, a 50 person agency based in Westminster, Colorado, specializing in local lead gen, integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics and call tracking. Clients include Quiznos, Equifax, AmazingMail, Famous Daves, and other national retail and franchised outlets. A 14 year veteran of online marketing with Yahoo! and American Airlines, Dennis is an acknowledged thought leader in search, affiliate and internet marketing. He has spoken at conferences around the world, including Singapore, Australia and the US.

Speaker Photo