Meeting Archive:
How to Make Your Next Business-Critical Web Event a Success: Tips from the Experts

Meeting Description:

In today’s challenging economy, organizations of all sizes are turning to web events to help them conduct business as usual while cutting costs like travel and downtime. But running a large, business-critical web event can be intimidating and challenging.

Join us on December 10th to learn:

  • Where web events make sense and deliver ROI
  • Challenges and common mistakes that threaten web event success
  • Best practices for registration, promotion, and other pre-event tasks
  • Advice on engaging your audience during the live event
  • Tips for following up and leveraging recorded content after the event

Melanie Turek, principal analyst at Frost & Sullivan, will explore the business drivers for web events and highlight where real-world organizations are using them to deliver value. In a lively panel discussion, experts from the American Marketing Association, Webinar Success, Frost & Sullivan, Ryma Technologies, and ReadyTalk will share tales from the trenches and guidance to help you succeed before, during, and after your event. Then, get your questions answered by our panel of experts during a live Q&A session.

If you are responsible for running web events for your organization, this event is a must!

All event attendees will receive a Free Web Event Best Practices Toolkit compliments of ReadyTalk and the AMA.

Date: Thu, Dec 10, 2009
Time: 02:30 PM EST
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Melanie Turek
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Principal Analyst
Frost & Sullivan

Melanie is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market. Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.

Alli Libb
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Online Event Program Manager
American Marketing Association

In her role, Alli works closely with high-profile clients on a weekly basis to promote and produce educational webcasts. Using her technical expertise combined with her background in event marketing and public relations, she has run over 100 successful webcasts for the AMA’s audience of marketing professionals.

Ken Molay
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Webinar Success

Webinar Success is a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and is a frequent public speaker on the topic of more effective webinars.

Brian Denker
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VP of Global Growth, Innovation & Leadership
Frost & Sullivan

Brian manages the Growth Partnership Company's flagship client events and growth driven deliverables. He has been an integral driver in the development and implementation of go-to-market strategies for the organization’s eBroadcasts - a global webinar service offering. Since joining Frost & Sullivan in 2004, Brian has also aligned the organization’s ties with various media and associations through industry collaboration from the eBroadcast service.

Bradley Kravitz
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Marketing Operations

RYMA Technologies

Bradley is an experience sales professional, selling direct and through channels in the technology industry for the past twelve years. His no-nonsense approach to consultative selling has helped successfully build great value for customers, translating to repeat revenue. In his current role, he manages marketing operations from lead generation, nurturing, campaign execution and process automation. 

Shawn Cardinal
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Training Director

Shawn is an expert in conducting and managing web seminars. He has served as a moderator and a master of ceremonies for hundreds of events and has taught thousands of people how to create their own events.

Rachel Stoddart
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Events Manager

Rachel Stoddart is a senior member of ReadyTalk’s Events and Training Department. Since joining ReadyTalk in 2006 she has helped develop the ReadyTalk Web Seminar Series and facilitated hundreds of webinars. Her expertise in event management has helped hundreds of customers create successful web seminars of their own.