Meeting Archive:
The Burtch Works Study 2018: Salaries of Marketing Researchers

Meeting Description:

With several key signs that the research and insights hiring market is heating up, we were excited to analyze the data for this year’s report!

Our sixth annual report reveals extensive compensation and demographic data on over 850 marketing research professionals and reveals several developing hiring market trends.

Karla Ahern and Kit Nordmark lead Burtch Works’ marketing research recruiting team, and both started their careers as researchers. Their firsthand experience provides an invaluable vantage point on the industry, and they’ll be presenting key insights from the report including:

  • Salaries examined by career level, client vs. supplier, and more
  • Compensation trends by education, geography, and more
  • Demographic shifts
  • Hiring market insights and their implications for both researchers and employers

The Burtch Works Studies are comprehensive industry reports and have been featured in numerous news outlets including The New York Times, The Wall Street Journal, CNBC, Forbes, The Chicago Tribune, Mashable, and many more.

Join us for this presentation on salaries, demographic data, and this year’s key hiring market trends!

Date: Wed, Dec 12, 2018
Time: 11:00 AM CST
Duration: 45 minutes
Host(s): Karla Ahern & Kit Nordmark
 Presenter Information
Karla Ahern
Speaker Photo

Karla Ahern first served as a project manager for IRI, and worked on-site at PepsiCo, before moving on to Knowledge Networks (now owned by Gfk), where she focused on custom research within media, CPG, and pharmaceuticals. Prior to Burtch Works, she led the Midwest business development and digital media effectiveness programs for Dimestore Media (also now part of GfK).

Kit Nordmark
Speaker Photo

Kit Nordmark worked in the marketing research industry with a focus in qualitative research, most recently at Kantar Consulting (formerly known as The Futures Company). Prior to that, she was a research director at TRU — a boutique insights firm specializing in the youth demographic.