Meeting Archive:
Winning Email Strategy for your Events: It's a Marathon, Not a Sprint.

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
Preparing for an event is like running a race – you can’t be successful without a plan. You know you can rely on email, but are you using this channel to its full potential? This webinar will cover proven email marketing strategies for your live and digital events; from generating awareness and registration (training), to nurturing for attendance (warm-up), to helpful follow-up communications that leave attendees wanting more (victory lap). 
Key Takeaways:

  • A tried and true email campaign timeline to drive maximum registrations 
  • Automation hacks to engage at the right time and make your job easier 
  • It’s not all over at the finish to keep the conversation going
  • *Bonus* Some of our favorite event email examples
Date: Tue, May 15, 2018
Time: 12:00 PM CDT
Duration: 30 minutes
Host(s): American Marketing Association
 Presenter Information
Jill Guest, Sr. Customer Growth Marketing Manager, SendGrid
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In her role at SendGrid, Jill drives marketing strategy to onboard, retain, and grow revenue from SendGrid’s largest segment of customers. An email marketing nerd at heart, she loves helping senders realize their full potential in managing email programs that engage, delight, and drive results. When not making customers jobs easier, she can be found traveling the world, rafting throughout her home state of Colorado, and developing her wine palette. Jill holds a BS in Environmental Design and Master’s of Business Administration from the University of Colorado. 

Ellie Johnson, Marketing Operations Associate, SendGrid
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A Colorado native, Ellie studied Spanish for Business at the University of Colorado where she discovered her love for email and digital marketing while interning at SendGrid! 5 years later, she is still at SendGrid, working in Marketing Operations where she manages marketing automation platforms and SendGrid’s ever growing Marketing database.

In partnership with:
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