Meeting Archive:
Why Webinars Are the Perfect Demand Generation Vehicle: Measuring Depth of Interest and Qualification


Meeting Description:

Are webinars part of your demand generation mix? If not, you are missing out on an important piece in your demand generation programs. Webinars are a unique content vehicle that allows you to accurately gauge depth of interest. Or, in other words, how interested is your prospect in solving their problem – how engaged are they? Additionally, webinars, by virtue of a well crafted title, allow participants to qualify themselves by the simple act of registering. Join us for this one-hour session and you will learn:

  • The unique characteristics of a webinar that make it an essential part of a demand generation program
  • The importance of a well crafted title in your webinar programs
  • How to measure depth of interest and engagement
  • How to create polling & registration questions that really drive qualification

If you are looking to start your own webinar series or optimize your current one, this is the webinar for you!

Details
Date: Wed, Dec 15, 2010
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Mike McKinnon
Speaker Photo

Mike has worked at ReadyTalk for the past five years. Most recently, Mike manages all of ReadyTalk’s demand generation programs. With 12+ years of experience in marketing, PR and market research, he brings a wide breadth of knowledge to his job that he applies nearly everyday in his quest to satiate the sales team with qualified leads.

PPC programs, prospect and nurturing campaigns, sales campaigns and tele-prospecting are just some of the programs he manages. Mike came from the software company 3i, where he managed their international reseller network for 3 years.