Meeting Archive:
Innovation & Creation (Part V): Skinny Innovation - Innovating when your company is on a diet

Meeting Description:

Continue the journey with ?What If!, the world's largest independent innovation consultancy, as we share simple, yet critical, principles for innovating in tough economic times.

As innovation practitioners we are living this reality in our day-to-day work. We're actively learning from consumers and talking with our clients over cheap happy-hour beers about the changes they're going through when our economy and our companies are on a diet.

We doubt that business leaders need or even have the appetite for a lot more commentary; so here we will zero in on SIX practical, critical solutions:
1. Refocus on the bottom line
2. The new heroes are back to the basics
3. Think shopper
4. Float like a butterfly, sting like a bee
5. Meet your new customer
6. It’s all about people

Join us for our thoughts on what's impacting innovation right now and some things you can do to adapt no matter what business you are in today.

Date: Thu, Oct 29, 2009
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Jen Ebert
Speaker Photo

Jennifer leads client agendas to develop new products, services and strategies for growth. Her background spans marketing strategy with a focus on brand innovation and consumer insight. The results of her work include BP's  new Invigorate fuel brand, a more innovative ad-sales engine for NBC, brand positioning for leading pharmaceuticals, a branded music experience for Heineken, and a new line of children¹s games launching in 2010.

Before joining ?What If!, she was U.S. Director of Innovation for global brand agency FutureBrand. Prior to that she headed up the NY office of innovation agency Play and began her career in advertising after receiving her degree in Journalism from Radford University.

Outside the office you¹ll find her in Brooklyn, NY, playing with her daughter or on a run through the park.