Meeting Archive:
The Power of the Inbox - What to Say, and How to Say It

Thank you for your interest in watching this webinar. Our LIVE webinar ended at 2:00pm EST. However, you may view the recorded presentation on the SCORE website at:
-SCORE Webinar Team

Meeting Description:
"Location, location, location" is critical for marketing your brick and mortar store, but successful email marketing relies on "content, content, content." What you say and how you say it (tone, date & time, frequency) create the foundation for attracting and engaging your audience.
Constant Contact's Stephen Robinson will offer detailed tips for creating content, such as:
  • How many links create the most engagement
  • How to turn questions into high open-rate subject linesUse of graphics, pictures and video to make your emails interesting and share-worthy.
  • Re-purposing of content across multiple platforms, and more.
This is the second of the 2-part "Power of the Inbox" webinar series. In Part 1, The Right Ways to Do Email Marketing, Stephen covered the basics of effective email marketing. Together, these two webinars will give you the insights, structure and tools to make your email marketing fast, easy and effective.
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Date: Wed, Jan 11, 2017
Time: 01:00 PM EST
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Stephen Robinson, Director, Constant Contact
Speaker Photo

In addition to serving as Director of National Organizaions and Regional Director for Illinois, Steve Robinson is Constant Contact's educational marketing expert in Illinois. He has educated more than 50,000 small businesses on behalf of Constant Contact since joining the team in 2007 
Robinson has more than 30 years’ experience supporting small business, with a background in small business marketing, management & development.  He helps small businesses, associations, and nonprofits develop and implement effective email marketing, social media, online survey and engagement marketing strategies.  
Steve has twice been named to Crain’s Chicago Business’ Who’s Who in Non-Profit Management and has written a guest blog for’s Inc.well blog.

Steve Jarriel, Webinar Host
Speaker Photo

Steve Jarriel serves as the webinar producer and host for SCORE Association. Prior to joining SCORE, Steve was a TV reporter & anchor, turned “netpreneur” with a specialty in online video marketing. As a consultant who has advised many small-business owners, Steve brings an entrepreneurial perspective during the discussions and exchanges in SCORE LIVE Webinar series.