Meeting Archive:
Connecting Insights to Improve the Customer Experience: See how BioGen Connects Insights to Improve the Customer Experience


Meeting Description:

Technology has dramatically improved collaboration between sales and marketing, enabling companies to approach customers in a more consistent and impactful way across digital and personal channels.

Join this session to hear Biogen's case study about connecting insights across channels and data sources for more intelligent and personal engagement to fulfill its vision for true closed loop multichannel marketing.

Date: Wed, Sep 23, 2015
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): IIR and Veeva
 Presenter Information
Brian Cantwell, Associate Director, Marketing Technology, Biogen
Speaker Photo

Brian Cantwell leads Biogen’s U.S. Marketing Technology team at Biogen, where he is responsible for building and executing digital marketing capabilities that enable Biogen's U.S. brands to have more effective, efficient and engaging customer interactions through personal and non-personal channels.


Paul Shawah Vice President, Product Marketing – Veeva Systems
Speaker Photo

Paul is responsible for global product marketing at Veeva Systems where he has held senior leadership roles since 2011. Before Veeva, Paul ran the Life Sciences business unit at SAP with responsibility for product strategy and solutions globally. Prior to SAP, Paul held product marketing leadership roles at Proscape and Siebel.