Meeting Archive:
Impact of Emotions on Adherence

Thank you for your interest in our Impact of Emotions on Adherence webinar. Unfortunately, this webinar has already passed. However, you can always send us an email at for more information and we'll be glad to help. 

Meeting Description:

The global implications for nonadherence are soaring, costing pharmaceutical companies billions in lost revenue and also jeopardizing the health of patients. To influence patient behavior, marketers need to better understand the underlying emotional structure in the patient’s relationship with their physician, disease and medication.

In this NEW 20 minute webinar, you’ll learn how richer patient insights can improve outcomes.

Attendees will:

• gain understanding of issues surrounding non-adherence

• be able to identify ways to overcome emotional factors in non-adherence


• learn how new techniques can lead to better patient communications focused on improving health literacy

Date: Thu, Mar 5, 2015
Time: 10:00 AM EST
Duration: 30 minutes
Host(s): BuzzBack
 Presenter Information
John Mitchell, Sr. Director, Healthcare
Speaker Photo

John has 25 years of market research experience and has worked for the past 12 years in the pharmaceutical industry. He has worked both client-side and vendor-side for some of the leading market research firms. He helped start two market research firms, one of which grew to 60 employees in three years. John has a BA from Hampshire College and is completing an MBA in Healthcare Management at Yale University.