Meeting Archive:
The Power of Pricing

This webinar ended at 2:00pm EST. You can watch the the recording on the SCORE website at:


Meeting Description:
Did you know that more than 80% of small business owners underprice their products or services? How do you know if your pricing is too high or too low? Is it possible to raise prices and sell more?
In this webinar, Dawn Fotopulos, the Hidden Profit Prophet, will cover common pricing traps and how to avoid them.
We’ll cover:
  • The 3 primary benchmarks of pricing, as determined by Harvard Business School
  • The top do’s and don’ts of discounting strategy
  • Important tips to improve profitability almost overnight
  • And more
Date: Wed, Mar 7, 2018
Time: 01:00 PM EST
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Dawn Fotopulos - Professor, Founder and Author
Speaker Photo

Dawn Fotopulos is Associate Professor of Business at The King’s College, founder of Hidden Profit and Hidden Profit, the award-winning author of “Accounting for the Numberphobic; A Survival Guide For Small Business Owners” Best Business Book Small Business Trends. Professor Fotopulos is a keynote and featured speaker at major conferences for business owners and accounting professionals including QuickBooks Connect and Scaling New Heights.
Professor Fotopulos is on a mission to double business survival rates through business owners and accounting professionals. Her 20 years in business include: real estate investor, vice-president at Citigroup and serial entrepreneur. Ms. Fotopulos has been featured on MSNBC, Huffington Post and, and Biz 2

Sponsor - FedEx
Speaker Photo

The FedEx Small Business Grant Contest offers significant opportunity for small businesses across the United States to share their inspirational stories and achieve national recognition while simultaneously rallying support from local communities to grow their businesses.